Deserve? Need?

I'm tired of hearing commercials tell me I 'deserve' their product. Usually this is a big ticket item like a newer car. I know the advertising agency knows what deserves means and play on the culture of immediate gratification;

Main Entry: de·serve
Pronunciation: \di-ˈzərv\

Function: verb

Inflected Form(s): de·served; de·serv·ing

Etymology: Middle English, from Anglo-French deservir, from Latin deservire to devote oneself to, from de- + servire to serve

Date: 13th century

transitive verb : to be worthy of : merit s

another chance>intransitive verb : to be worthy, fit, or suitable for some reward or requital

Deserve; To be worthy of by merit.

I think the use of the word deserve in advertising speaks to the sorry state of so many people today who believe they deserve to have every physical luxury available for purchase. 

So many people also have an inappropriate definition of what they 'need.' I hear people say then need a microwave, a computer, internet, a car and cable, a television for that matter. I've done without all of those things and I lived just fine.  In fact without those things my life was often fuller and more enjoyable.

Yes my life was more enjoyable without a television, in fact I have now changed my relationship with the television as a result of how much my quality of life improves without the use of the television. I turn the television on once a day to use a work out video and I turn it on Saturday and Sunday for a few hours.

I think I have learned what I really need to have a happy life; food, shelter, family and friends.